Wednesday, April 16, 2014

U.S. mags see 4% decline in ad pages in Q1

The total number of magazine advertising pages tallied in the U.S. market declined by 4% in the first quarter of 2013, from 29,745 down to 28,567. The Publishers Information Bureau, which counts ad pages in 181 titles found that 60% of them declined in the quarter, year-over-year. MediaDailyNews reported that two categories -- tech and retail -- were responsible for 63% of the overall page losses. (Many magazine publishers reported strong results in digital advertising on tablets.)
Women’s domestic and homemaking titles took some of the biggest hits, with Martha Stewart Living down 34.8% to 109 ad pages; Country Living down 29.2% to 63; Family Circle down 28.2% to 160; Better Homes and Gardens down 23.4% to 191; Ladies’ Home Journal down 22% to 87; and Good Housekeeping down 18.1% to 212.

The list of big titles that experienced significant declines also included Rolling Stone, down 27.1% to 139; Maxim, down 25.3% to 40 ad pages; Men’s Fitness, down 24.4% to 144; People Style Watch, down 22.3% to 193; Lucky, down 19.9% to 141; Motor Trend, down 19% to 132; Entertainment Weekly, down 16.7% to 214; and Food Network Magazine, down 15.7% to 138.

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Tuesday, April 15, 2014

Playboy magazine selling newsstand replica of first issue from December 1953

Playboy magazine last week published a newsstand replica of its first issue, published a tad over 60 years ago, with the cover subject Marilyn Monroe. That first issue was 50 cents; the reprint SIP is $9.99 and it should be on newsstands for about a dozen weeks. According to a story in Folio:
"This isn't the first time Playboy has leveraged its existing assets to spike revenue while celebrating its history. Two years ago it dug into its archive and released eBooks that highlight some of its best interviews over the past 50 years. But beyond that, the company has been monetizing its archives constantly.

"That is, iPlayboy membership enables readers to access 60-years worth of content online or on their mobile devices. There are three membership options: month-to-month for $8.00, an annual membership at $5.00 a month and a two-year membership at $4.16 a month."
Playboy founder Hugh Hefner started the magazine with $8,000 raised from 45 investors (including $1,000 from his mother). He was originally going to call it Stag Party. The first issue, which featured pictures of Monroe that had been taken from a 1949 nude calendar, sold over 50,000 copies. 

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Quote, unquote: Feature that; no prize

“The notion that there was no prize-quality feature-writing this year doesn’t imply there’s anything wrong with feature writing; it just suggests there’s something wrong with the prize committee.’’ 
-- Daniel Okrent, the former public editor at the New York Times, says it was "idiotic" that a Pulitzer Prize for feature writing was not given this year. 


PMB/comScore spring 2014 data shows increase of incremental readership reach of print + web

The spring 2014 Print Measurement Bureau study shows that readership of all PMB-measured titles has held steady with approximately 1 million readers and that the average readers per copy  is 5.1, slightly higher than the 10-year average, though slightly lower than spring and fall 2013.  

For the first time, PMB has released a fused database of PMB/comScore data at the same time as its main study. The fused data combines printed magazine readership with magazine websites' visiting figures on a net, unduplicated basis. Representing approximately 30 magazine titles, it shows that the incremental reach generated by magazine websites has increased from 15% in 2010 to the 2014 level of 25%.  

The new PMB data shows that readers spend approximately 44 minutes per issue and show a consistent average degree of interest. 

Top-10 reader per copy figures for spring 2014 are as follows:
Canada's History
The Hockey News Magazine
Outdoor Canada
Canadian Geographic
Canadian Gardening
Sportsnet Magazine1
Cottage Life
FASHION Magazine

Dernière Heure
Le Lundi
Québec Science
Clin d'oeil
La Semaine
7 Jours
Les Idées de ma Maison
Star Système

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Monday, April 14, 2014

SZ magazine publisher wants to rebrand schizophrenia as MacPhee Syndrome, after himself

Bill MacPhee, the publisher of the quarterly SZ magazine (formerly known as Schizophrenia Digest) has always spoken out about the stigma of the disease and the fear and misunderstanding that it provokes in the public. He wants to change its name to MacPhee Syndrome.

MacPhee started to suffer from schizophrenia in 1987, when he was 24 years old, was hospitalized six times and attempted suicide. But with the help of medication and therapy, he began the publishing company Magpie Media, based in Fort Erie. He has since become a well-known speaker, author and campaigner on the subject of mental wellness. A North American speaking tour, (for which he is doing an indiegogo online fundraiser) has among its goals the rebranding of the brain disorder.

MacPhee told the Toronto Star recently
“I’ve been trying to break the stigma for 20 years and give people the facts. But the great wall is not coming down. It’s time to change tactics.”


Online store locator searches out where to get Canadian magazines

Magazines Canada has launched an online store locator which allows readers to use their postal code to find places that carry Canadian magazines. It's part of Canada's Magazine Store, the successor to the Zinio-based digital newsstand which was recently discontinued. The store allows searches of titles by region and category. The store locator is based on Google Maps. 


Wednesday, April 09, 2014

The other side of Detroit [and Pittsburgh] featured in Spacing magazine tours

[This post has been updated] So popular was its first group tour to Detroit last year (it was a sell out) that Spacing magazine has a series planned this year. The tours are the outcome of a discussion by a group of Windsor architects with Windsor native Shawn Micalleff, a co-owner of the urban affairs magazine. They wanted to give Detroit a positive spin and tell about the good news about the city. 

This year, there will be bus tours April 12 and 13, June 28 and 29 and another in September. Sights on the tour include Eastern Market, The Heidelberg Project and neighbourhoods of Corktown, Midtown and New Center.

Quoted in a post on The Urbanite, Matthew Blackett, the publisher and creative director said of last year's tour that people from Toronto were ecstatic to witness what Detroit has to offer.

"The reaction was really good. What we found really interesting was that the women with our group always wanted to go to Detroit but never felt safe, so going in a group made it ideal for them. The trip made them want to explore the city in ways they wanted to without the fear at the back of their minds....
“The American tour-guides keep on saying, ‘Across the river there is Canada.’ Canada to them is not foreign unlike for many other Americans. Lots of people live in Windsor and work in Detroit. It is a unique urban experience to be honest. There are no other border cities like this.”
[In addition to the Detroit trips, Spacing is offering tours to Pittsburgh too -- May 9 - 11 and July 11 - 13.]

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Mag world view: Finnish merger; Forbes & the airport; Time buys IPC; awkward move to digital

Tuesday, April 08, 2014

Graydon Carter named to U.S. magazine editors hall of fame

Graydon Carter, the editor of Vanity Fair, has been elected to the Magazine Editors' Hall of Fame and will be honoured at the [U.S.] National Magazine Awards dinner in New York on May 1. 

Carter, who was born in Toronto, got his start in Canada in 1973, when he co-founded The Canadian Review, a monthly general interest magazine. It went bankrupt by 1978 and Carter moved to the U.S., working five years for Time magazine then Life magazine starting in 1983. He co-founded Spy magazine in 1986 with Kurt Anderson and Tom Phillips. Spy was highly regarded but ceased publication in 1998. Then Carter was editor of the weekly New York Observer before being named editor of Vanity Fair in 1992. Under his leadership, the magazine has won 14 NMA awards, including two for general excellence; he's also been named Advertising Age's editor of the year, twice (the first journalist to be so). 

(As an interesting aside, Carter is co-owner of three Manhattan restaurants. )

The hall of fame was established in 1995 by the American Society of Magazine Editors and Carter will be joining a diverse, exclusive membership including Anna Wintour, Martha Stewart, Tina Brown, Hugh Hefner, Gloria Steinem, Jann S. Wenner and Helen Gurley Brown. 

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Monday, April 07, 2014

The more digital the world becomes, the more it needs glossy magazines

The editor of the high-brow German weekly Die Zeit has created a slick, biannual international magazine in English, featuring "best-of" content.  It's called The Berlin State of Mind and is something of a throwback to the glossy coffee table magazines of old. Christophe Amend says that he and his colleagues think there's a market for this kind of thing, a cross between the New York Times magazine and its sister T. When Deutsche Welle asked him if such magazines weren't dying out, he said
It's not dying. Die Zeit has a very successful website, and it is very successful on all social networks. But I think the more we all live in a digital media world, the more we feel the need to take a beautiful magazine into our hands and read it. To flip through the pages and enjoy it. If you look at the medium blogs, especially the younger ones like fashion blogs, what do they talk about? Mostly printed magazines! If a magazine like Vogue in America runs a cover with Kim Kardashian and Kanye West or Fantastic Man runs a cover with Boris Becker, the blogs discuss it first. The more digital the world becomes, the greater the need for nicely done glossy magazines.

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Facing the future with the Sheridan graduate illustration show opening April 10

The annual Sheridan Illustration graduate show is on this Thursday, April 10 at 7 p.m. (continuing through Friday 2 - 9) at 99 Sudbury Street, Toronto. "New Faces"is a great place for magazine people to see some of the brightest new talent coming up and into the business. Sheridan College offers the only dedicated Bachelor of Arts Illustration degree program in Canada and the grad show culminates 4 years of study. 

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Friday, April 04, 2014

East Coast Living magazine's event results in $20,000 donation to design faculty

The first Dine by Design fundraiser showcase by East Coast Living magazine has resulted in an award of $20,000 to the NSCAD University design faculty. The money will benefit design education through the Amber Harkins Memorial Scholarship Fund, named after the long-time editor and creative director of East Coast Living, who died of cancer in 2012. The cheque was presented at a thank you party April 2 by East Coast Living publisher Patty Baxter.

Dine by Design was held in October 2013 and consisted of 10 Nova Scotia design groups and 10 local chefs teaming up in temporary, unique dining rooms at the Olympic Gardens in Halifax. Guests attending the gala event were able to enjoy menus inspired by the dining space; the event also had pop-up galleries of local artwork, a silent auction and wine, beer and spirits from the region.

This year's event will be October 9, with public viewings October 10 to 12 at Olympic Gardens.
Related post:

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Former students welcomed to wish Lynn Cunningham well on her retirement

Spread out throughout the magazine business are writers and editors who, as students in the magazine stream at Ryerson University, have had the good fortune to study the form and substance of the business under Lynn Cunningham. Somewhat in advance of her August retirement (but aligned with the school term and the fact she's on a sabbatical), she is the guest of honour at the school of journalism on Thursday, April 24 from 4 to 6 p.m. Current and former students are welcome to attend and say au revoir

 Cunningham joined the full-time journalism faculty in 1997 after holding senior positions at a variety of magazines, including Canadian Business, Quest and Toronto Life. She won the Foundation Award for Outstanding Achievement from the National Magazine Awards in 1999. She served as a member of the 1993-94 Tasse-O'Callaghan federal task force on magazines and her 2001 master's thesis, entitled "Culture Wars: How Canada Lost the Battle to Protect Its Magazines," explored the federal government's failed attempts to construct cultural measures to foster Canadian magazines. 


Wednesday, April 02, 2014

Mag world view: Spanish pres; Asia-Pacific adspend; Readly replicas; ASME finalists; Porn kills Nuts

Atlantic Journalism Awards magazine
finalists named

The finalists for the Atlantic Journalism Awards (AJAs) have been named. The awards are presented on Saturday May 10 at the Halifax Marriott Harbourfront in Halifax. Here are the finalists in magazine-related categories (the awards coverage includes 27 categories in most media, including television and radio).

Atlantic Magazine Article
  • Deborah Wiles/Jayson Taylor – Herald Magazine – Halifax, NS – Fogo Island Unfolds.
  • Hugh W. McKervill – Atlantic Salmon Journal – Chamcook, NB – Not Fishing With My Father.
  • John DeMont – Herald Magazine – Halifax, NS – The Long Goodbye.
Atlantic Magazine: Best Cover
  • East Coast Living – Halifax, NS – Fall 2013 Cover.
  • Herald Magazine – Halifax, NS – Hearts Divided.
  • Herald Magazine – Halifax, NS – The Long Goodbye. 

Atlantic Magazine: Best Profile Article
  • Beverley Ware/Christian Laforce – Herald Magazine – Halifax, NS – High-Flying Priest.
  • John DeMont/Christian Laforce – Herald Magazine – Halifax, NS – Hearts Divided.
  • Quentin Casey – Progress Magazine – Halifax, NS – There for the Hard Part.
Feature Writing: Print
  • Dean Jobb – Saltscapes Magazine – Bedford, NS – Flight of Fancy.
  • Hilary Beaumont – Herald Magazine – Halifax, NS –The Person He Wants To Be.
  • Stephen Kimber – Atlantic Business Magazine – St. John's, NL – No love from Lunenburg.

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Alive Publishing Group to launch natural health magazine sage in collaboration with Loblaw

A new natural health magazine called sage is to be launched in September in a partnership between Alive Publishing Group  Inc. of Richmond, B.C. and Loblaw Companies Limited. The magazine will be published nine times a year and be made available free to 140,000 Loblaws customers in more than 800 locations across Canada.

Alive Publishing Group produces alive magazine, alive interactive, alive Australia, alive Pharmacy and the alive Academy. The flagship alive is said to have a readership of roughly 500,000.

(This venture  is an interesting development given the recent discontinuation of the print version of Fresh Juice magazine, launched in April 2012 in a similar joint arrangement between Transcontinental Media and Loblaws.)
"We're excited about the opportunity to bring Alive Publishing's 40 years of success in natural health and wellness to Loblaw retail brands," said Ryan Benn, president of Alive Publishing Group in a release. "Alive Publishing's continued success is the result of our unparalleled ability to make complicated natural health information accessible and actionable for everyday readers. We can't wait to bring our commitment to providing preventative natural health knowledge to Loblaw retail brands. A strongly positive impact on their customer's health and wellness is our ultimate goal."


Tuesday, April 01, 2014

Rogers Publishing latest company to end
unpaid internships

Unpaid interns at several magazines in Rogers Publishing were let go this morning, the latest fallout from the crackdown last week by the Ontario Ministry of Labour under the terms of the Employment Standards Act. 

Most publications have one or more unpaid interns. Flare magazine, for instance, has had 6. 
An enquiry to Rogers asking how many interns were let go and at which magazines was responded to this way by Louise Leger, communications manager, publishing:
I can confirm that some interns within Publishing finished their internships with us today. We believe internships are a valuable opportunity for students and recent graduates to gain practical experience. We also view interns as prospective employees. In fact, we’ve hired about one-third of those who interned with us in the past year, while others go on to get jobs in their fields at other companies.
Some Rogers internships which were ended today were not due to finish until early May. Some Rogers publications, such as Canadian Business pay their interns and Rogers has paid a modest honorarium to people who take part in its M-School, which involves placements in editorial, sales & marketing, design, photography or production. 

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Calgary Herald one-off magazine wins first prize for coverage of zoo flood

The Calgary Herald has won a first place award for its one-off magazine called Miracle on The Bow, about the flood of the century at the Calgary Zoo. The award is part of  Newspaper Canada's Great Idea competition. The special magazine was issued in November. 
The publication not only looked at how the zoo and the bulk of its animals survived the devastating floods of June 2013; it also explored the zoo’s conservation efforts, its future plans and the zoo’s strong roots in the Calgary community. 
“The story of how staff members at the Calgary Zoo tirelessly battled this disaster to save the animals in their care is a remarkable one,” said Calgary Herald managing editor Monica Zurowski. “The Herald thanks the many, many members of the zoo who shared their roller-coaster of memories and emotions with our journalists.”

Monday, March 31, 2014

Toronto Life's first intern says why he backs the crackdown on unpaid internships

Derek Finkle, who was Toronto Life's first (unpaid) intern 21 years ago, has written a memoir of his experience for the Story Board site. It details how, soon after became an intern, he wrote what became a cover story for the magazine, yet didn't get paid for it. He explains why he supports the recent crackdown on unpaid internships by the Ontario Ministry of Labour.

The post is an interesting addition to the discussions provoked last week when we published a story about ministry inspectors requiring Toronto Life, The Walrus and other magazines to observe the terms of the Employment Standards Act and pay interns the Ontario minimum wage. The magazines chose, instead, to shut down their internship programs. 

Finkle runs the Canadian Writers Group and as an agent represents dozens of individual senior freelance magazine writers. Story Board is a joint venture between CWG and the Canadian Media Guild.

Deborah Morrison to leave as publisher of Canada's History magazine to run national youth travel exchange program

After 12 years leading Canada's History Society and being publisher of Canada's History magazine and Kayak, Canada's History Magazine for Kids, Deborah Morrison is moving on. It is being announced today that effective the end of June she will be resigning as president and CEO of the national charitable organization which, in addition to publishing, presents the Governor General’s History Awards, Canada’s top honours in history, and also produces a number of educational and online programs. 

Morrison will become executive director of the Society for Educational Visits in Canada (SEVEC) on July 1. SEVEC has been offering reciprocal exchanges between groups of Canadian youth for over 75 years. Each group spends time in the other group’s community, typically in another province. 
“This position provides the opportunity to engage youth more fully in the exploration of their country—the history, heritage, culture and languages that shape Canada today,” stated Morrison of her new job. “Building on SEVEC’s 76-years of success, I look forward to leading [it] into Canada’s 150th celebrations and inspiring youth to discover, connect and experience all that Canada and Canadians have to offer them.”
Morrison was the chair of Magazines Canada, the national magazine trade organization, from 2011 to 20013. In February, she stepped back from her role as publisher, to be replaced by Melony Ward, who is now responsible for advertising sales, circulation and marketing for both magazines. Canada's History Society has launched a search for a replacement of Morrison as President and CEO. 
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