Monday, January 16, 2017

Publishers get a group membership rate for all their titles in CSME

The Canadian Society of Magazine Editors has added a “Publisher” rate for membership. Now, in addition to the individual rate of $125 a person (for editors, writers, art directors and other industry professionals) and a Patron Rate of $450, which covers everyone in a single publication's masthead, the new Publisher's Rate of $750 which gives CSME membership for all of the magazines in a publishing group and 50% off entry fees to CSME events for all employees as well as free entry to the Editors' Choice Awards gala in June for all its magazines-- consumer, trade or custom.

CSME has also announced that Jill Buchner has succeeded Allan Britnell as president of the association. She was formerly with Canadian Living as well as being managing editor and awards director for CSME. 

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Entries for contending awards programs coming down to the wire

We will know soon enough which way the creative contributors and magazine publishers have chosen to celebrate their work in this spring's awards season. The final deadlines for entries are in the next couple of weeks: Jan 20 (this Friday) for the 40th anniversary  National Magazine Awards* and Jan 30 (in just under two weeks) their competitor, the brand-new Magazine Grands Prix . 

Although there has been no indication by either organization to announce the total number of entries, a lot of small- and medium-sized publishers -- particularly independents and literary cultural titles -- to whom I've spoken felt it was an either-or proposition; to stick with entering the established awards or jump to entering the new ones, (though some may choose to enter both.) 

There has been a good deal of puzzlement and discussion about financial and creative choices being required. Either way, one indicator of the industry's views would be a comparison of total entries, a matter of participants voting with their entry fees, so to speak.

*(The NMA Magazine of the Year submissions are Jan 27; The NMA's Digital Publishing Awards deadline is Jan 31 .)

Related posts:

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Thursday, January 12, 2017

Canadian Business Media Association now officially merged with Magazines Canada

The Canadian Business Media Association (CBMA) has now officially merged with Magazines Canada. The intention to do so was announced last February during the a Business Media Leadership Summit hosted by Magazines Canada. The decision was unanimously approved at a special meeting of the CBMA's membership on November 29 and will be marked by a reception today in Toronto.

The merger brings Magazines Canada membership to nearly 400 magazines, including 25 business titles.

The merger may mean the revival of the Kenneth R. Wilson Awards for business media, which was suspended this year pending the merger. "Plans for 2018 will be based upon the recommendations of Magazines Canada’s new business media advisory committee," said a release. 

“Magazines Canada has been a leading supporter of the B2B industry for many years now, and this merger is a great step for our sector. It strengthens our voice on the national stage and improves our ability to coordinate on projects that will mean a brighter future for business media,” said Scott Jamieson, vice chair of Magazines Canada’s board of directors and director of content and engagement for Annex Business Media, a CBMA member.
“This move is exactly what we need to do to align our efforts to build a foundation for a stronger trade press in the future,” said John Kerr, CBMA president and CEO of Kerrwil. “In a digital age, having both the consumer and trade press under one roof just makes a ton of sense and I am personally looking forward to rolling up my sleeves to support the next efforts.”

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Tuesday, January 10, 2017

New BPA Worldwide rules approved for business and consumer publications

BPA Worldwide, the circulation auditing agency, has announced some new rules that will apply to business and consumer publications and which were approved at its December 2016 meeting.
  • All  members may choose which issue they wish to have analyzed for the reporting period, but then must not change it for 36 months;
  • Web traffic metrics are being tweaked, effective June 2017:
    • Page Impressions will change to Page Views
    • Unique Browsers will change to Users
    • User Sessions will change to Sessions 
    • Average session duration reporting is mandatory
  • Copies accessed or downloaded through 3rd party distribution companies shall be reported as “multi-title digital subscriptions.” Only unique recipients/users may be reported for each issue, multiple accesses or downloads of an issue by the same user shall be reported as one circulation unit.
  • BPA rules require subscribers receive an alert from the publisher when their digital issue is available for download or viewing. The Board clarified the current rule to require a digital alert (email or mobile push notifications) be sent to the subscriber. Publications with a daily frequency do not require a digital alert.

Ontario Arts Council applications will now all be submitted online through new website

The Ontario Arts Council has launched a new website that will be home to its new online application Nova; all of the approximately 12,000 grant applications each year will now be submitted online. Some of the 2017 application deadlines have changed. Applications may be done two months in advance of the program deadlines

The new website and online application complement the major reworking of the OAC's funding framework which was recently announced and launched. (Some 31 magazines received funding in 2015 for a total of $574,383.)

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Weight, sex, work figure in Chatelaine's survey

52 per cent of women feel they need to lose at least 20 pounds; about the same (51%) of women who compare their bodies to the bodies of women they know. These, among many other revelations, are included in the report on Chatelaine's This is 40ish survey. 

The 2nd annual survey was conducted online with 1,029 women between 35 and 45 in Canada and asked some fairly nosy questions about sex and love, work and home, body and health and everything from pimples to cheating. Among some other answers the survey found:
  • 49% of the respondents are married and 56% working full time
  • 42% live in a city, 36% in the suburbs
  • 41% suspect other couples have more sex than they do
  • 60% of partnered (married, common law) fantazsize about being single again
  • 25% say they've cheated on a partner (76% kept the information to themselves)
  • 54% of women fantasize about quitting their jobs at least once a month
  • 73% say they do the majority of cleaning
  • 44% occasionally or often think about whether other couples are happier than they are

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Saturday, January 07, 2017

Atlantic Business Magazine's women's issue gets a negative earful

A special issue of Atlantic Business Magazine highlighting women in business has provoked a surprising number of negative response. Dawn Chafe, the executive editor said she was shocked to receive the online comments. 
"People coming online and telling us that we needed to build a wall around businesswomen, that a lot of Canadian men are out of work because there's too many women in the workforce," she told the CBC in an interview from St. John's, N.L. "And that was some of the more polite comments."
There are more than 40 women featured on the January-February cover including designer Lisa Drader-Murphy, former federal NDP leader Alexa McDonough and Emera Energy CEO Judy Steele.
"Frankly, if you had asked me a year ago did I think we even need this kind of issue, I would have said, 'No, hardly, not in Canada and not in Atlantic Canada. We're far too smart. We're far too advanced for anything like that,'" she said.

Now Chafe said she sees this cover as an apology to businesswomen who have been overlooked and she said the magazine will push to have more women in the magazine in future issues as well. 
"I guess after 28 years of producing magazines that have been almost exclusively about men in business, we finally woke up and realized we really needed to pay tribute to the amazing and intelligent and talented businesswomen that are out there in Atlantic Canada," she said.

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Tuesday, January 03, 2017

Entries are open for Digital Publishing Awards 2017; deadline Jan 31

The National Magazine Awards Foundation is now accepting entries for the 2017 Digital Publishing Awards, honouring excellence by Canada's digital publishers and creators in 22 awards categories. The deadline is January 31.

Entries are open to Canadian digital publishers and content creators whose work appeared during 2016. Eligible publications—including those that support established brands in magazine, newspaper, broadcast, B2B and other journalism, as well as those that serve their audiences exclusively as digital brands—is one with a permanent editorial staff in Canada and published in either English or French or a combination of both.

Awards for individual creators include a cash prize of $500. Entry fees for most awards is $95 at the early-bird rate (by January 20).

After its inauguration in 2016, the Digital Publishing Awards has expanded its program under the guidance of our Advisory Committee, feedback from participants and judges, and the NMAF Board of Directors. New this year:
  • The top overall prize—General Excellence in Digital Publishing—will be presented in two divisions, for large and small publications.
  • Other new categories include:
    • Best Social Storytelling
    • Best Online Video in 3 divisions:
    • Short (under 2 minutes)
    • Feature (2-5 minutes)
    • Mini-Doc (more than 5 minutes
    • Best News Coverage in 2 divisions:
    • Provincial & Local
    • National & International
  • Best Personal Essay
  • Best Arts & Culture
  • Best Service Feature: Lifestyle
  • Best Service Feature: Family, Health & Careers
  • Best Fashion & Beauty
  • Emerging Excellence Award
  • Digital Publishing Leadership Award
"In our second year as Canada's preeminent digital awards competition, the 2017 DPAs have expanded to reflect new trends and attitudes in digital publishing and content," said Nino Di Cara, president of the NMAF. "Over the past year, Canadian publishers and creators have thrilled audiences with informative and innovative digital journalism and storytelling. We are looking forward to rewarding the very best of Canada's digital creators."
Full press release

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Friday, December 23, 2016

The best of the season. See you next year.

As is the custom at this time of year, Canadian Magazines is taking a bit of time off, returning to usual programming on January 4. We hope you have a good holiday and that we have a lot of good things to report about the magazine business in 2017.

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This has been the year of major upheavals, not least of which is the move to digital by several of Rogers Media's better known titles and the decision by a group of publishers to start their in own magazine awards in competition with the 40-year-old National Magazine Awards. Here is a somewhat arbitrary selection of those and other stories we've carried in the past 12 months. 



Thursday, December 22, 2016

Skill-building in the Chang School magazine and web publishing program

There's still time to sign up for one of the courses in the Chang School Magazine and Web Publishing program at Ryerson University. Courses are generally taught in the evenings* or online. The school is on the holiday break from today (Dec 22) until Jan 9, but registration is still available online. Don't be disappointed. Sign up now. 
  • CDJN 113 — Magazine and Website Editing (13 evenings)
    • Taught by Sydney Loney, this is one of the core courses for the M&WP certificate and an involving look at the process of creating a digital or print publication.
  • CDJN 116 — Introduction to Magazine Design (13 evenings)
    • Designer Dave Donald shows and tells how great-looking digital or print magazines get that way.
  • CDJN 117 — Writing for Magazines and the Web (13 evenings)
    • Diane Peters pilots participants through conceiving, focusing, pitching, researching, structuring, writing and revising both short and longer feature articles.
  • CDJN 118 — Advanced Feature Writing (13 evenings)
    • David Hayes leads a project-intensive course aimed at designed for serious students of magazine feature writing to further develop reporting and narrative skills.
  • CDJN 120 — Magazine Fact-Checking and Research (7 evenings)
    • Fact-checking is a key entry-level job in magazines and provides skills that work in any medium. Taught by Bernadette Kuncevicius.
  • CDJN 121 — Magazine Packaging — Distance Education  (7 weeks)
    • This course, taught by Jess Ross, focuses on packaging print and digital service journalism to delight readers and help them easily access what they need.
  • CDJN 202 — Marketing and Circulation (7 evenings)
    • Covers all systems and methods used to seek out and acquire readers in this vital contributor to a magazine's success. Taught by Darlene Storey.
  • CDJN 204 — Layout Software for Magazine Editors (7 Saturday mornings*)
    • Editors are expected to understand and use various aspects of the InDesign page layout program. Fast-paced, hands-on lab course on 7 Saturday mornings. 
  • CDJN 205 — Magazine Production (13 evenings)
    • This course helps today's magazine production professional, including the skills to publish on multiple platforms. Taught by Kim Latreille.
  • CDJN 206 — Creating Website Editorial — Distance Education  (7 weeks)
    • Chris Frey provides students with a valuable understanding of the most common strategic, logistical, and business-related challenges that come with producing great magazine websites.
  • CDJN 207 — The Online Publishing Toolkit  (7 evenings)
    • Graham F. Scott shows how to deliver content to readers whenever, wherever, and however they wish including such vital tools as content management systems, mobile apps, ad portals, and more.
  • CDJN 208 — Ad Sales on the Web (7 evenings)
    • Martin White shows how online advertising is priced, pitched, measured, designed, packaged and positioned against heavy-hitting competitors like Google

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Wednesday, December 21, 2016

Plumping circulation with SIPs is bringing U.S. publishers to a moment of reckoning

Keeping magazine circulation up by emphasizing non-revenue circulation sources is putting publishers in a jackpot of their own making, according to a piece in Folio: magazine by consultant Baird Davis. Newsstand business is suffering and the rush into a digital future is being repaid by a slowdown in digital circulation.(All U.S. data. See illustrative charts here and here. )

The newsstand decline of sales of audited titles is being masqued by the inclusion of special interest publications or "bookazines, he says. A close analysis of MagNet data showed that, net of those products, the sales of audited publications in the first half declined 14.9 percent, with revenue off 15.4 percent, indicating that the rate of decline for audited titles, rather than slowing as is often said, is actually accelerating.  and net revenue for non-audited titles actually rose 5.8 percent, compared to the steep 15.4 percent decline for audited titles.

He says that major publishers are the biggest users of non-revenue circulation. 
"The really heavy use of non-rev circ is largely confined to the publishers with high circ level titles that are chasing national advertising. These include, shown with their percentage of non-rev circ use: Time Inc. (30.7 percent), Meredith (29.5 percent), Condé Nast (32.5 percent), Wenner (30.6 percent) and Rodale (23.3 percent). These publishers, particularly Time Inc., Meredith, and Condé Nast, have easier and more economical access to non-rev circ sources. They also appear to be using these sources, not only to support high circ levels, but also to sustain a competitive advantage over publishers who don’t have the resources to keep pace in what amounts to a high-level circulation battle of chicken"
Advertisers are not being fooled, says Davis, and are therefore negotiating discounts for these line extensions, particularly as their ballooning usage has now exceeded single copy sales for the first time. 

As for digital circulation, he says that digital may have peaked in 2015 at 4.4% of paid circulation; "a far cry from the 10 percent figure that many publishers were forecasting just a few years ago."
"The age of unfettered circulation levels for audited consumer magazines is fast coming to a close. The dramatic decline in newsstand circ, the proliferation of non–rev circ, the prospect of less than expected digital circ, along with reduced reader demand for print products have all conspired to place stringent new circulation level restraints on publishers. 
"Some publications, like Reader’s Digest and TV Guide, have responded to the market changes and reduced their circ levels. But even a casual review of single copy, digital, and non-rev circ use reveals that many publishers are still stubbornly clinging to circ levels that are no longer appropriate in today’s market."


Tuesday, December 20, 2016

2017 will be a year of celebration of Reader's Digest's 70th anniversary

Starting with its January issue, Reader's Digest Canada will be spending a year marking its 70th anniversary. 
“For close to seven decades—almost half as long as Canada has existed—Reader’s Digest has been telling stories about Canadians, by Canadians, for Canadians,” says Dominique Ritter, executive editor, Reader’s Digest Canada. “The magazine’s longevity is a testament of the brand’s connection with Canadians and it’s only fitting that we celebrate this special achievement all year long.”
There will be a monthly online feature called "70 Things..." that looks back at stories and interesting facts that Reader's Digest has brought to readers over the decades.

According to the most recent readership data (Vividata 2016 Q2), Reader's Digest ranked #1 for total print and digital audience, with over 4.6 million Canadians. Reader’s Digest Magazines Ltd. publishes Canada’s most-read magazine and Sélection, its French language counterpart. They have a total print and digital average issue readership of over 5.9 million. Other magazine brands include Best Health and More of Our Canada, a companion magazine Our Canada magazine. Reader’s Digest operates a network of branded websites in Canada, including, and

Friday, December 16, 2016

Treat yourself to a magazine or web publishing course this winter