Funny thing. Though most magazines most of the time depend on advertising for their survival and prosperity, there is relatively little interest in developing or refining sales skills. We certainly find that with our two ad sales courses at Ryerson's Magazine and Web Publishing program. It can't be that everybody knows everything, can it?
There's nobody who can gun you up better than Gwen Dunant, one of the best consultants in the country about advertising sales. Her course Magazine Advertising Sales & Marketing (CDJN201) starts Monday October 27, so there's no time to lose; only a few days to enrol. It's a 7-week evening course and anyone who has taken it says it's worth every penny. But there's no time to waste. Sign up now. On average, Canadian magazine advertising sales representatives earn more than magazine editors and find it easier to step into the role of publisher. (All magazine publishers must have a thorough understanding of advertising sales.) This course provides students with the knowledge and skills required to sell magazine advertising in today's highly competitive marketplace.
Starting in Thursday, 15 January there is Marty White's course called Ad Sales on the Web (CDJN208). Ad sales in the digital age requires traditional persuasive skills, but operating in a whole new world of design, accountability, and instant measurement. Digital delivery is a big part of the future of magazine publishing. Become familiar with the ways online advertising is priced, pitched, measured, designed, and packaged. Learn about rich text, standard ad formats and pricing, positioning your publication against such heavy-hitting competitors as Google, and exercising your creativity to meet online advertisers' needs. Understand the metrics that matter most to advertisers and agencies and how to package and deliver them.
Labels: professional development