tag:blogger.com,1999:blog-11066657.post7978348558001684260..comments2024-02-08T09:27:27.492-05:00Comments on Canadian Magazines: PMB/comScore spring 2014 data shows increase of incremental readership reach of print + web D. B. Scotthttp://www.blogger.com/profile/13959665689155236724noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11066657.post-82809169507480971182014-04-20T15:05:41.529-04:002014-04-20T15:05:41.529-04:00What I mean by readership at 1 million is based on...What I mean by readership at 1 million is based on the PMB press release which says: <br /><br />"At the same time, the printed versions of all PMB measured titles continue to reach approximately one million readers per issue, as they have over the last ten PMB studies."D. B. Scotthttps://www.blogger.com/profile/13959665689155236724noreply@blogger.comtag:blogger.com,1999:blog-11066657.post-61554089992064359302014-04-16T12:22:59.983-04:002014-04-16T12:22:59.983-04:00I'm not sure what you mean when you say reader...I'm not sure what you mean when you say readership is at 1 million. Regardless, this PMB has English magazine readership down 5% based on the total of all English average issue audiences. More troubling is that readership in Toronto is down more than 11%. And this is rolling sample data where only about 25% of the sample is replaced with each new study release. This softens the impact of any Brian S.noreply@blogger.com