Association of [U.S.] Magazine Media moving from New York, shiftng emphasis to lobbying in DC
The move is intended to put the emphasis on D.C.-based advocacy work around issues such as postal, ad tax, consumer privacy, the First Amendment and data and subscription marketing. Ten full-time and two part-time staffers at the New York office will be laid off according to a story in the New York Post.
Susan Russ, the MPA's senior VP of communications, told Folio:. "This work contributes directly to our members' bottom lines." As such, Linda Thomas Brooks, the former ad agency exec who was brought in as CEO at the start of 2016, will step down from her role and leave the MPA at the end of the year, and the association has no plans to name a successor.
Instead, the MPA's most senior staffer going forward will be Brigitte Gwyn, executive VP of government affairs, an experienced K Street lobbyist who joined the association earlier this year and will continue running its D.C. office. The MPA has spent between $500,000 and $650,000 on lobbying activities annually over each of the past several years, according to public records.
The American Society of Magazine Editors (ASME), which shares resources with the MPA and administers the annual National Magazine Awards in association with the Columbia School of Journalism, will remain based in New York but will maintain a relationship with the MPA moving forward.
"ASME anticipates no changes in the operation of the awards," says ASME's CEO, Sid Holt. "As in the past, the call for entries will be published in October, the judging will take place at Columbia in January and the awards will be presented in March."
Decisions related to the future of the MPA's regularly released audience reports as well as its series of in-person events, including the annual American Magazine Media Conference in New York each February and the IMAG Conference, held in various locations each spring, will be made over the next six months, but Russ says the association plans to maintain "at least one industry conference with other meetings throughout the year."