Friday, October 19, 2018

Harrowsmith adds fourth print issue for subscribers

Summer 2018
Harrowsmith magazine has announced that it is adding a summer print issue in 2019, which will be available exclusively to subscribers. Currently, the summer issue is produced as a digital magazine only. The other three annual issues (Fall Almanac, Winter and Spring) are available in both print and digital formats, by subscription and on newsstands.
“Several years ago, Harrowsmith marked its return by hitting newsstands with the Fall Almanac,” says Yolanda Thornton, publisher [in a release] The response was so overwhelmingly positive that a second print issue was added, then a third. And now, thanks to the support of our loyal subscribers, we are adding a fourth print issue each year, to complement the four digital issues we currently publish and our strong web presence.” 
Thornton also notes that, as part of the magazine’s continued steady growth, she hopes to expand the reach of the Summer issue to newsstands in 2020. “Having a fourth print issue is a boon to advertisers, because it provides an opportunity to communicate with the Harrowsmith audience more consistently across all four seasons,” says Cheryl Pauchuk, national accounts manager.

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Wednesday, October 17, 2018

Mag world view: San Francisco mag loses most of its staff; Shut up or die; Mag covers; Minnesota Business closing; Human blinders

Cosmo Australia closing down in December after 45 years

Australia’s Cosmopolitan magazine ends 45 years of publication in December. The international brand is owned by Hearst Communications and licensed to Bauer in Australia. The closure announcement was attributed to sluggish sales and low advertising revenue.It has an Australian and New Zealand readership of 160,000.

The CEO of Bauer Media ANZ, Paul Dykzeul, said it was not an easy decision to make, but publishing the magazine in Australia was not “sustainable”.

Thursday, October 11, 2018

Canadian Underwriter is being relaunched in both print and digital form

Canadian Underwriter magazine is being relaunched as a print and digital publication effective with its October 2018 issue. Qualified insurance professionals can request a complimentary print or digital subscription. 

Ian Portsmouth, who had been group publisher of Rogers Media's business publications until early last year, (among them Canadian Business, PROFIT, MoneySense), joined Newcom Business Media Inc as managing director of the Insurance Media Group, including Canada's largest insurance title, Canadian UnderwriterClaims Canada and several blogs, websites and services for the insurance industry. 
“Obviously, we’ll engage more deeply with our readers by employing the best editorial practices,” said Ian Portsmouth, managing director/publisher. “More important is whom the new Canadian Underwriter will connect with. The increased editorial focus on innovation and improvement will attract more of the people who embrace and drive change rather than settle for the status quo. It’s the most lucrative audience that advertisers can reach.”

Saturday, October 06, 2018

Alberta announces $650,000 funding increase for province's magazines

The Alberta government has announced funding boost for Alberta’s magazine publishers of $219,000 a year over the next four years. According to a post in  the Edmonton Journal, culture and tourism minister Ricardo Miranda said the funding — which increases annual support for the sector to $650,000 — will help grow a sustainable magazine publishing industry in Alberta.
“Alberta magazines are experiencing a renaissance and provide readers with unique literary and visual experiences,” he said. “I encourage all Albertans to pick up an Alberta magazine to explore new ideas.”
Joyce Byrne, president of the Alberta Magazine Publishers Association, said the cash will help boost capacity and broaden the impact of Alberta-grown magazines.

Alberta publishers produce nearly 200 titles annually, delivering 18 million copies to readers each year.

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Thursday, September 27, 2018

Atlantic merger: Advocate Group combines Saltscapes and Metro Guide group into one company

A major consolidation has been announced with the two largest magazine publishing companies in the Atlantic Provinces. Combined  under the Advocate Group of Pictou will be Metro Guide and Saltscapes, both based in Halifax, along with their associated websites, consumer and trade shows and contract publishing. Metro Guide was sold to Advocate Printing and Publishing, its printer, in 2010, and Saltscapes has also been printed by Advocate for several years.

Advocate provides printing and publishing services, including to such well-known titles as Saltscapes and, under Metro Guide Publishing, Halifax Magazine, Atlantic Boating, East Coast Living, Where Halifax  and more than a dozen regional weekly papers.

Wednesday, September 12, 2018

Mag world view: Conde's new beauty studio; Quarterly Playboy; New Bauer TV title; Facebook: from "uncool" to "best friend

Tuesday, September 11, 2018

Integrated B2B platforms draw readership for both print and digital copies

There's no surprise in a new B2B market research study done for Magazines Canada that 37% of survey respondents read both print and digital copies of their B2B magazines, 34% digital only, and 29% reading print only. This suggests that integrated, multi-platform strategies are key to reaching the total B2B audience.
The study shows that business media magazines are read by senior people in the industries which they cover, the majority of whom are buyers/purchase influencers. Their audiences trust what they read, and overwhelmingly rely on B2B media to find new trends as well as new products and services. High levels of audience trust and the ability to reach decision makers is also beneficial for advertisers, and the research makes a strong business case for advertising in Canadian B2B magazines.
"The central role played by B2B media is not surprising," explains Magazines Canada Board Chair Scott Jamieson. "For example, it's no surprise that learning about new products and technology is the number one reason business leaders read Canadian business media. However, the increasing number of people involved in B2B purchase decisions was eye-opening, as was the key role played by younger B2B audience members. The massive response rate allows us to really delve into how businesses make buying decisions, where they get the information to support those decisions, and how all of that differs with company size or demographics. Regardless, B2B media in all forms plays a central role."
The study was done by  RKI (Research + Knowledge = Insight) and made possible by Ontario Creates.

Sunday, September 09, 2018

NOW discontinues sex ads in its print edition though still available online

NOW magazine in Toronto has always been known for publishing sex ads in its back pages. In a letter to readers on September 6, Alice Klein, the editor and publisher of the freepaper has announced that it is discontinuing the practice, though it will continue to offer sex ads in the online classified section of the paper's website.
"NOW will always be sex positive and shameless in our support for sexual choice and the rights of sex workers. But this week marks a change for how we do the in our print publication."
Klein said that the digital world now offers a "robust maketplace" for sex workers; NOW's previous rationale had been it needed to offer advertising space to sex workers when such ads were not available in many other publications. 

Tuesday, September 04, 2018

Venture carefully into the magazine business

The magazine business is fraught with pitfalls. Not for the faint of heart, the financially fragile or the naive. Just like sovereignty.
-- Lise Ravary, responding to a story in the Montreal Gazette that Martine Ouellet, the ex-Bloc Québécois leader, was planning to launch a magazine this fall to promote Quebec independence. Ravary based her comments on her long experience in the business (a longtime editor and executive with Rogers Consumer Publishing.) Some advice for Martine Ouellet about magazine publishing

Thursday, August 30, 2018

Still time: register for fall 2018 magazine and digital magazine courses in Ryerson's Chang School

There are still a few days to take advantage of registering for some excellent fall-term magazine and digital publishing courses at Ryerson's Chang School. (We like to think that the Labour Day weekend helps concentrate people's minds!)
  • Magazine and Website Publishing (CDJN 112) This course provides an overview of the business challenges and opportunities confronting magazine publishers today. All aspects of managing magazines, print or web-based, are touched upon: editorial, marketing, management, integration of web and print, advertising, production, and distribution; plus the challenges in starting a new publication. Guest speakers from the industry provide insights and the chance to ask questions and discuss issues. (Instructor: D. B. Scott)
  • Writing for Magazines and the Web (CDJN 117) Intended for those with a serious interest in writing and selling non-fiction articles to print or online magazines or other communication venues, this is an introduction to the basics of conceiving, focusing, pitching, researching, structuring, writing and revising both short and longer feature articles. The course includes lecture/instruction, classroom exercises, and writing workshops with feedback from peers and the instructor. In addition to the recommended reading and weekly handouts, students are expected to read a wide variety of Canadian and American periodicals, and to complete (for grading) four shorter writing assignments, and one (1,000-word) feature story on a topic of their choice, targeted to an online or print publication. (Instructor: Diane 
  • Advanced Feature Writing  (CDJN 118)  This project-intensive advanced course is designed for serious students of magazine feature writing to further develop their reporting and narrative skills. Students must have a familiarity with the basics of conceiving and focusing story ideas for specific markets as well as the fundamentals of researching, reporting, interviewing and writing, (such as covered in CDJN 117.) The course emphasizes what is called literary journalism, which combines journalism's concern for solid reporting and factual accuracy with many of the dramatic techniques of fiction. At its best, this kind of feature writing holds readers' interest, entertaining them while simultaneously providing the depth and context necessary to understand complex issues and events or capture the essence of a profile subject. There will be short writing assignments as well as one longer feature, which must contain some or all of the elements of the course: evidence of on-the-scene reporting, a narrative arc consisting of a well-crafted beginning-middle-end, character development, the use of dialogue instead of (or in addition to) traditional quotation, the use of symbol to support theme, etc. Students are expected to come to the first class prepared to discuss story ideas and move on quickly to writing a query letter. (Instructor: David Hayes)
  • Magazine Copy Editing (CDJN 119)  This course is an introduction to the skills and knowledge required to ensure a high degree of clarity, consistency, and accuracy, as well as precise and appropriate use of language, in magazine editorial copy - print or digital based. After a magazine article has been edited, the copy editor attends to the finer details - checking grammar, punctuation, spelling, consistency of style, logic, and usage - and shepherds the article through the proofreading and production process. These "polishing" skills will be covered in this course, along with commonly used reference works, Canadian spelling, proofreader's marks, copy editing on computers, copy fitting, line editing, bias-free language, working with designed pages, and writing display copy. (Instructor: Bernadette Kuncevicius)
  • The Online Publishing Toolkit (CDJN 207)  Print remains important, but online or digital publishing is gaining ground, seeing some titles moving (or launching) wholly online. Today's publisher or editor needs to manage "print plus": a modern multi-platform, multi-media magazine. Find out how to deliver content to readers whenever, wherever, and however they wish. Learn about such vital tools as content management systems, mobile apps, "the cloud," digital versions and mobile editions, social media, micro sites, analytics, ad portals, and more. (Instructor: Graham F. Scott)