Friday, August 12, 2005

Fibs from FIPP

Noticed in a recent browse, looking for something else, that Canadian Heritage swallows the World Magazine Trends data from the Federation of the Interational Periodical Press hook, line and sinker. It publishes a table under the heading "Fascinating Facts" that shows Canadian magazine adspend share at 6.8% compared with U.S. share of 11.8%. All of which is based on FIPPs database which somehow shows Canada has less than half as many magazines and about 1/3 of the ad sales that were demonstrated by the most recent Statscan data.

This is baloney, no matter how you slice it.


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