Friday, September 16, 2005

Looks aren't everything

In June 2002, Maclean's underwent a complete and substantial redesign, under the auspices of then-AD Donna Braggins. Now, it is being redesigned again by the new AD Christine Dewairy. And since the new look is wanted for its 100th anniversary, it explains why the huge black-tie party was pushed back to November. Apparently (despite having 100 years lead time) the anniversary issue was in danger of missing its deadline. Wrapped up in the redesign, Dewairy hasn't yet laid a finger on the day-to-day design of the magazine, leaving the whole thing to her somewhat disgruntled second-in-command Gary Hall.


Post a Comment

Subscribe to Post Comments [Atom]

<< Home