It had to come to this. Fairchild Publications, a unit of Conde Nast and the publishers of, among other titles, Women's Wear Daily, Jane, Details and Modern Bride is launching next week a magazine called Cookie which celebrates "the joys of parenthood", but is apparently a lifestyle magazine for parents, featuring goods designed for their children. Sort of Lucky and Cargo for kids, all rolled into one.
Fairchild says the magazine "will showcase all the best for your family, featuring fashion, home, travel, entertainment and health for parents and their children. With a clean, stylish design aesthetic, Cookie is a fun and joyous celebration of the modern family lifestyle."
This includes fashion for kids, ways to have a "no cook" first birthday party, a review of salons where kids can get a professional haircut, travel information on kid-friendly places and an article on the best dog to buy, kids' furniture and toys.
There is nothing that cannot be sold, apparently, including childhood. It's a long way from Cricket or Chickadee. It will probably be quite successful. Can it be long before we see Lou Lou Jr. or Wish for Kids?