Tuesday, November 08, 2005

National Post in freefall

Nestled down among the paragraphs reporting on the latest, dismal, results for newspaper circulation, is the stunning fact that the National Post lost 14% of its base in one year according to the latest six-monthly report from the Audit Bureau of Circulations. That is, the people who pay 50% of full price or more for the paper from Monday to Friday (as opposed to the freebies and near-freebies distributed anywhere they can manage it). Total M-F circulation, including the freebies, declined by 4%.

The Globe and Mail gloats that its Monday to Friday and its Saturday circ both went up. North America-wide, however, the newspaper business tied its worst 12-month performance ever.


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