Tuesday, May 09, 2006

Department of euphemism

Trafalgar Productions, which publishes a controlled-circ youth entertainment bimonthly Access, has struck a deal with The Forzani Group to start distribution in October of a 100,000-circ glossy called Replay to Forzani’s chain of 116 Sport Chek stores across the country. It was reported today in mastheadonline (sub requ'd).

The magazine will feature Forzani merchandise and, according to a statement from Trafalgar “will work constructively with sports manufacturers and execute an extensive schedule of promotional activities that will link key corporate sponsors with major sporting events.” Custom publishing, or a catalogue, in other words.


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