Thursday, May 11, 2006

International magazine launches

According to the International Federation of the Periodical Press, Marquard Media AG, the Swiss publisher, has launched a Russian version of JOY. It is its latest of 10 international editions pf the pocket-format trend magazine is aimed at young, fashion-conscious women aged 18-34. The Russian edition starts with 320,000 copies.

Other international launches of note, according to FIPP:

Millionaire Media Group International, a UK registered company operating in Dubai, has announced plans to publish a new magazine in South Africa called Millionaire Lifestyle which will focus on the luxurious lifestyles of the global elite. Millionaire Lifestyle will be launched this month and be published on alternate months with an initial circulation of 50,000 to wealthy and high-profile South Africans and international visitors throughout southern Africa.

Emap Consumer Media (ECM) has announced plans to this month launch a new woman’s weekly magazine called First. It will be Emap’s fifth new launch in five years following the successful launches of Closer (2002), Zoo (UK-2004 and Australia-2006) and Grazia (2005).

Hachette Filipacchi UK has announced plans to launch a bi-annual catwalk fashion title as a spin-off from Elle magazine. Elle Collections is the first stand alone title to focus solely on catwalk shows.Elle Collections, which will be in an extra-large glossy format, will retail at £5 and will go on sale July 19 with a print run of 50,000.

Disney-Hachette in France has launched Fairies, a new magazine intended for young girls from 7 to 9 years of age.The first issue of Fairies was published May 3.

Australian publisher ACP has announced plans to launch a new magazine on 15 May called Shop Til You Drop 4 Kids, targetting customers shoping for babies and children under the age of five - everyone from mothers-to-be to grandparents and extended family. It will be launched on 15 May with an initial print run of 65,000 and a cover price of A$6.95.


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