Tuesday, July 11, 2006

Why didn't we think of that?

Dog Fancy magazine, the largest of the U.S. dog magazines, and all of the other dog magazines published by its owner, Bowtie Inc., is celebrating the relaunch of its website, DogChannel.com. And to do so, it is offering a free ringtone of a barking dog for your cellphone. Click here to listen to it. It is also offering, to people who register for Club Dog (clever way to get people to return to the website frequently), a personal website for their dog. The Canadian hook? The editor in chief of Dog Fancy and Dog World is Alan Reznik who, a few years ago was recruited to move to California by the publishers of Dog Fancy. He had until then been Editor of Dogs in Canada.


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