Monday, September 11, 2006

Corporate Knights editor and founder profiled

Toby Heaps, the editor of Corporate Knights magazine, was profiled this weekend by the Toronto Star's Judy Steed. Whether you classify his publication a noble pursuit of positive corporate values or as a tool of the corporatist agenda, there is no question that the magazine has grown, prospered and is worth watching. Now published six times a year with a controlled circulation of roughly 100,000 (through the Globe and Mail) it has become, in effect, a platform for a whole series of awards programs that are intended to encourage good corporate citizenship. One has to wonder if any boardroom or backroom decision is based in any way on whether it will get the company on the Corporate Knights hit lists, but it is hard to argue with the fact that -- through its advertising -- corporate Canada is stepping up to support the process.


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