Friday, September 08, 2006

Try them, you'll like them -- MPA gives free magazines to college students

A story in Folio: says the Magazine Publishers of America (MPA) is working with Zinio Systems, the digital distribution company, to get U.S. college students to read magazines. Its method? To give away free digital subs to select students at various universities. The MPA's Digital College Initiative. "The magazines will reflect the curriculum being studied in specific departments...and involve subjects like engineering, film, fashion, business and international affairs," the story said.
"Foreign Policy will reach a number of John's Hopkins University Advanced International Studies students, while Northwestern University management students will receive digital editions of BusinessWeek. Parsons The New School of Design Students can look forward to their digital copy of Elle, while Premiere will be sent to USC School of Cinema and Television students. University of Notre Dame Computer Science and Engineering Division students will receive Popular Mechanics."


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