Friday, December 15, 2006

Custom publishing now
accounts for 25% of marketing budgets

Companies in the U.S. spend about 18 per cent more on custom publishing in 2006 than the year before, accordingto a new study released by the Custom Publishing Council and Publications Management magazine, reported in Folio:.

The average amount that companies spent on custom publishing in 2006 grew to just under US$1.13 million. It now accounts for 24 percent of the total amount that companies spend for marketing, advertising and communications.

Interestingly, nonprofit organizations spending about 7% more of their total marketing communications budgets than for-profit companies do.

There is no equivalent data for the Canadian market.


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