Monday, January 15, 2007

Four of big five U.S. mag companies suffered ad page declines in 2006

Four of the big five U.S. magazine companies experienced over all declines in ad pages during 2006, according to a story in MediaDaily News (based on Publishers Information Bureau data):
  • Time Inc. (4.8%)
  • Hearst (0.7%)
  • Hachette Filipacchi (7.1%)
  • Meredith Corporation (1.4%)
Only Conde Nast saw an increase in ad pages sold of 3.5%.


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