Toronto Life asks readers to pick
its April cover
Toronto Life is asking its readers, or at least subscribers to its e-letter(s), to help them pick their April cover. They are asked to complete a 5-minute survey and as an incentive, are entered into a random draw for a $200 Sears gift certificate. The request to complete the survey is signed by Clarence Poirier, the VP, Research at St. Joseph Media.
The virtual focus group gives the participants three covers to choose from.
The virtual focus group gives the participants three covers to choose from.
posted by D. B. Scott at
5:46 pm
3 Comments:
First one's my favourite.
me too
Cute stunt, but the main result will be that all the newsletter subscribers will yawn when they receive their issue, because they will have already seen the cover before.
The cover is your best calling card, an invitation, and supposedly a surprise. Letting it out of the bag early spoils the reader's fun when the issue arrives.
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