Tuesday, March 18, 2008

Masthead tally shows 15% decline in
mag launches in 2007

Masthead magazine's annual tally of starts and stops in the magazine business is being published in its next issue. According to mastheadonline (sub req'd), the number of starts and closures have both declined in the past year, with the biggest decline in the b-to-b sector, where only 5 books were launched. Total launches in 2007 dropped 15 per cent from 2006. On average, measured over 10 years, about 60 consumer magazines are launched.

Total launches: 63
Total closures: 21
Missing in action: 2

Consumer launches: 54
Industry trade launches: 5
Association launches: 4

Consumer closures: 11
Trade closures: 8

Custom launches*: 5
Custom closures*: 1

* not included in the total launch figure


Blogger Matthew said...

Do these figures include online magazines?

1:48 pm  
Blogger Marco Ursi said...

No, just print launches. One of the challenges with tracking online magazines is coming up with a definition of "online magazine." Is something like the multi-contributor, multi-topic Torontoist an "online magazine" or a blog?

2:57 pm  
Blogger Matthew said...

Thanks, Marco!

Personally? I think Torontoist is a better magazine than most magazines and should definitely be included in the same category. The idea that a blog can't be worthwhile enough to be compared with a magazine is getting increasingly outdated (and elitist).

It would be nice to see some activity from the powers-that-be to start defining the term. Granting agencies just seem to be tripping over it right now.

4:17 pm  

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