Wednesday, April 09, 2008

Digital world is growing because it's simply better, says Digitas CEO

The reason the digital world is growing is simply that it's better for people, says Digitas chairman/CEO David Kenny said . Speaking at the conference of the Canadian Media Directors Council (quoted in Media in Canada), he said:"You already know the most important part of this in order to be great digital executives - whether that's media planners or buyers or clients - is understanding human beings.

"They can get what they want, when they want it, how they want it," Kenny continued. "They can get ads that are relevant to them and ignore the ones that aren't. In the past, we'd just throw money at it and buy our way into their hearts and minds.


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