Thursday, July 31, 2008

New EIC named to Driven magazine

The new editor-in-chief of Driven magazine, Gary Butler, comes most recently from the promotional publishing side of one of Canada's leading automakers. He was editor-in-chief of Honda: The Magazine and Expressions -- Inspired by Acura. Before that he worked for Multi-Vision Publishing's contract publishing arm on Rev, a men's lifestyle publication produced for Imperial Tobacco, and the on the ill-starred Leafs Nation magazine project. One of Butler's other claims to fame was that he won the Toronto Media Idol singing competition and was a finalist in the national competition.

Butler takes over from interim editor Johnny Lucas who has helmed the magazine since January when several partners in Driven, including the previous editor,Michael La Fave, decamped to launch competitor magazine Sharp. Lucas returns to his previous position as travel editor.

Driven has a circulation of 150,000 controlled copies six times a year (delivered in selected copies of the Globe and Mail); its key page rate is $14,620.



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