Tuesday, August 12, 2008

Online reading favoured by print media execs

It's not exactly a scientific poll, but interesting. Folio: editor Tony Silber reports that, at a conference on e-media on Monday, 29 post-conference dinner guests were asked about their media consumption habits.
The guests were senior and executive managers from Advanstar Communications, Access Intelligence and Red 7 Media (FOLIO:’s parent company) all of which are traditional media companies whose brand flagships are print magazines. The vast majority were over 30—what should, in theory, be the bastion of print users.
What they said was that
  • 19 (65%) said that two-thirds of all media consumption was online
  • 4 (14%) said two-thirds of all media consumption was in print
  • 6 (21%) said their media consumption was split equally between print and online
Said one of the four print-focused media consumers: “I have to say I was surprised. I always assumed my media consumption habits were everyone else’s.”

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