Wednesday, October 01, 2008

Folio: special report asks "What does it mean to be green?"

Folio: magazine has published a special report on being green that is well worth looking at. It addresses the problem of "green fatigue" as every magazine publishes its own version of a "green issue". But what does it really mean to be green in publishing in 2008? it asks, looking at production, distribution, event marketing, operations and digital publishing.

The issue contains a really useful sustainability checklist of the intiatives undertaken by just one publisher, Ogden Publications Inc. of Topeka, Kansas (publishers of Utne Reader, Herb Companion, Natural Home and Mother Earth News).


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