About 20 people will lose their jobs at St. Joseph Media with the imminent closure of Wish and Gardening Life, according to an interview with Doug Knight, president, interviewed by Masthead magazine. Knight said that the closure was the "prudent" course in the face of an expected protracted advertising slump. The emphasis has to be on big and established titles lke Toronto Life and Fashion. "They'll be absolutely fine through this."
“The irony in all of this, is that this is not a problem of readership,” Knight said. “Readers love the magazines. Gardening Life had one and a half million readers. But if you look at the category: Conde Nast shut down House and Garden after 106 years of publishing…Fabulous audience. Great demographics. Enormous reader interest. Beautiful magazines. But advertisers were just not there in sufficient volume to support the magazines over time.”Related posts:
- Gardening Life: "there will never be another magazine started to take its place."
- A note from Jane [blog entry by Wish editor Jane Francisco to her readers]
- Wish and Gardening life closed by St. Joseph