Wednesday, December 10, 2008

Cheery yellow "colour of the year" evokes hope and reassurance

Pantone, the colour standards company, has picked mimosa, a bright yellow, as its "colour of the year" for 2009, which it describes as "a warm, engaging yellow".
"In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."
You may remember that, last year, before the current economic troubles, Pantone selected a "dependable, strong, soul-searching purple" called Blue Iris.


Anonymous Anonymous said...

it's strange, or perhaps just typical... they chose purple two years after purple was the "it" colour in fashion, and now two years after yellow was fashion's "it" colour they select yellow.
next year pantone will select last year's Smurf blue.

9:47 am  

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