Monday, November 23, 2009

Quote, unquote: We got eyeballs, so what?

“As an industry we took a huge wrong turn. It was a new technology and we didn’t quite understand it. We had been told that if we got the eyeballs – in the usual digital dotcom jargon – the money would follow. Well, we got the eyeballs and the money hasn’t followed.”
-- Spectator publisher Andrew Neil, speaking to the Independent's Ian Burrell.
“The first truth that we have to come to terms with is that the existing model does not work and cannot continue. The internet is no longer a new media, it has matured and is well understood. It is a real world. So what are we doing in that real space? We are spending millions and millions providing fuel for somebody else’s engine – crazy!”
-- Mike Anderson, a former senior executive at both News Corp and Associated Newspapers
[thanks to Jon Slattery]



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