Tuesday, December 15, 2009

Big U.S. magazine cover prices on the rise

In a move that some  say is about time, magazine cover prices have been and are going up. According to a story in Mediaweek,
Condé Nast is raising cover prices on The New Yorker, Golf Digest and Teen Vogue in 2010, having already done so at Vanity Fair, Bon Appétit, Condé Nast Traveler and Lucky this fall. 
Hearst is lifting the cover price of Good Housekeeping, Esquire and Veranda and is considering the same for Country Living and other titles. Wenner Media quietly raised prices on Men’s Journal and Rolling Stone in the fall. And Meredith is eyeing newsstand price increases at flagship Better Homes and Gardens and Ladies’ Home Journal, Family Circle and Traditional Home, while Rodale is looking at doing the same at its health/fitness titles.
Sometimes publishers are effectively increasing prices by cutting frequency in subscriptions, the story said -- for instance, Fortune holding the line nominally, but providing 18 copies instead of 25. 
John Harrington, who publishes the respected industry newsletter The New Single Copy, is quoted saying that, while in the past, single-copy buyers have accepted increases "The sharp downturn has changed the conventional wisdom."

Have readers of this blog noted any price increases in Canadian titles?

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