Tuesday, December 08, 2009

Escape into turquoise in 2010

Pantone, the acknowledged international standard-setter for colour, has announced that turquoise is its colour of the year for 2010, describing it as "an inviting, luminous hue".
“In many cultures, turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
Does it feel like you've just come through a "cheery yellow" 2009? Mimosa (right) was picked last year. And the year before, it was a cool, deep blue called "Blue Iris", coming off a 2007 when the colour was a "hot red".



Anonymous time fighter said...

In other colour news, the Society for Advanced Colour Studies in Britain announced last week that Recession Greige (a murky indistinct light brown) is the Official Colour of the World for 2010 and Possibly Beyond. This all seems very scientific and important.

1:35 pm  
Blogger D. B. Scott said...

My, aren't we cranky? I hadn't realized that everything reported on this blog had to be either scientific or important.

1:44 pm  
Anonymous time fighter said...

Touche, DB. Can't wait to hear what the Smell of 2010 is going to be.

1:49 pm  
Blogger D. B. Scott said...

You see, colour has quite a lot to do with magazines; smell, not so much.

2:08 pm  
Anonymous Anonymous said...

But when magazines DO smell, they invariably reek of some scent strip that you would beat a hasty retreat to the back of the streetcar to avoid.

3:16 pm  
Anonymous Anonymous said...

"You see, colour has quite a lot to do with magazines; smell, not so much."

I guess you've let your Flare subscription lapse. :-)

4:24 pm  
Anonymous Anonymous said...

I, as an editor of a shelter magazine, actually found this tidbit both interesting and relevant and I even forwarded it to two other colleagues.

7:18 pm  

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