Pantone, the acknowledged international standard-setter for colour, has announced that turquoise is its colour of the year for 2010, describing it as "an inviting, luminous hue".
“In many cultures, turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”Does it feel like you've just come through a "cheery yellow" 2009? Mimosa (right) was picked last year. And the year before, it was a cool, deep blue called "Blue Iris", coming off a 2007 when the colour was a "hot red".