The future of magazines is a matter of great speculation these days; the recent launch of a tablet-enabled Sports Illustrated showed one way that things might go, but critical comment was that it was trying to force fit the magazine form onto a screen. An alternative approach might be a concept developed for the publisher Bonnier by the design firm BERG. Its intent is to show how the essence of magazine reading can be retained, but meshed with the power of online technology.The Bonnier R & D lab says:
The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.
The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular.You can follow the conversation about the concept at Bonnier's beta lab.
Labels: future of magazines