Sunday, December 20, 2009

Is this the future of magazines?

Mag+ from Bonnier on Vimeo.
The future of magazines is a matter of great speculation these days; the recent launch of a tablet-enabled Sports Illustrated showed one way that things might go, but critical comment was that it was trying to force fit the magazine form onto a screen. An alternative approach might be a concept developed for the publisher Bonnier by the design firm BERG. Its intent is to show how the essence of magazine reading can be retained, but meshed with the power of online technology.The Bonnier R & D lab says:
The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.
The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular.
You can follow the conversation about the concept at Bonnier's beta lab.



Anonymous Anonymous said...

Neat. I think they're underestimating pagination though—the long block of text is one of the big barriers to long-form journalism on the web. It's a (less dramatic) version of the difference between a scroll and a codex.

Also, what's the model to keep ads in view? In the video he flipped back from an article to check the ad—no one's going to do that.

11:18 pm  

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