Friday, December 18, 2009

Quote, unquote: Chasing traffic every minute

“Not only do you have to become a daily, you have to become an hourly or a minutely if you're going to get the kind of traffic that's going to make you competitive.”
-- Toronto Life magazine editor-in-chief Sarah Fulford, quoted in a long article about the future of the magazine industry in the Globe and Mail. 



Anonymous Anonymous said...

And in the case of Toronto Life, it would help to have a half-decent cover design once in awhile to spike sales.

6:12 am  
Blogger Unknown said...

...or a decent editor-in-chief who didn't use the same stock of bored, yuppy writers complaining about not getting enough cheese on their pizza at Terroni.

9:28 am  
Anonymous Anonymous said...

LMAO @ john!

9:49 pm  
Anonymous Anonymous said...

There is only so much news/gossip. Overlap attrition is inevitable. Better to find a quality way to justify your existence. Numbers have become liars.

11:05 am  

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