[This post has been updated]Redwood Custom Communications of Toronto, Canada's largest producer of custom-published magazines, and which was recently acquired by Transcontinental Media, is being rebranded early in 2010
to be called Evolution
Though run independently, the company has been for the past decade the North American licensee of its British parent, Redwood, which is one of the world's largest custom publishers.
After almost a decade of thriving under the shade of the mighty Redwood tree, we as an organization felt it was time for a change. With a new creative mandate and the spirit of renewal at heart, we decided that our "outer shell" needed to reflect the revitalized energy we feel inside," says a statement on the company website. "As we evolve as an organization, so must our skin. Think of this as our "chrysalis" stage, as we metamorphose into a newer and better version of ourselves. Stay tuned."[Update: as will be seen in the comment from Eric Schneider, CEO of Redwood, Evolution is not the new name; it is a "staging platform" being used to intrigue us about the launch of the new name. Sorry for missing the subtlety.]