Tuesday, December 22, 2009

Spafax to custom publish magazine for
Bombardier Aerospace

Spafax Inc., the custom publishing firm that produces enRoute magazine for Air Canada is about to launch a magazine called Experience for Bombardier Aerospace.
According to a press release from Spafax, the new publication will launch in May as a bi-annual (by which we think they mean twice a year) lifestyle publication distributed to Bombardier business aircraft customers, "some of the world’s wealthiest and most influential individuals". Editorially it will focus on travel, leisure, dining, shopping and information about Bombardier products and innovations.
Bombardier makes Learjet, Challenger and Global business jets and offers fractional ownership services through Flexjet.
“We are proud and honored to have been selected by Bombardier to write, edit and publish Experience magazine globally,” said Katrin Kopvillem, managing director and publisher at Spafax. “This client brings with it a crème de la crème demographic. We look forward to harnessing the global resources of our organization – both creatively and among our worldwide sales force – to create a magazine that will appropriately speak to the elite Bombardier customer, wherever in the world they may reside.”
In addition to enRoute and OnAir for Air Canada, Spafax, which is a division of the global communications company WPP, produces publications for Mercedes Benz Canada, Fairmont Hotels & Resorts and Royal Jordanian.



Anonymous Anonymous said...

Didn't Bombardier just lay off a whack of employees from the luxury private plane division because the sales numbers were so low due to the economic tailspin?
Will a custom mag resuscitate that ailing division?

7:38 am  

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