Thursday, February 11, 2010

Maintaining a common brand message; how magazines can meet the challenge

Keeping common brand message across multiple platforms and products is a real challenge for magazine editors. The Canadian Society of Magazine Editors (CSME) has assembled a panel to discuss how it can best be done as the organization holds a Toronto mixer on February 24, 6 p.m. at Bar Italia, 582 College Street.
The panelists are Kathy Ullyott, Homemakers editor in chief, Edward Fraser, web editor for The Hockey News and Jackie Kovacs, deputy editor of Today's Parent. Admission is $20 or free to current CSME members.



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