Wednesday, February 17, 2010

Wired magazine and Adobe unveil tablet reader that is a "new era of media"

Wired magazine and Adobe Systems have unveiled a tablet application of the Wired Reader. It was not a CGI demo or simulation,  but ran more or less with real content with real copy, created with Adobe InDesign.  
Wired editor Chris Anderson says that the magazine is entering a new media era, with a digital platform that retains all the features of  his glossy print magazine, but augmented with video, animation and full interactivity.
Much is still to be answered about magazines and other media on this emerging class of devices, from the business and distribution models to the consumer response. But what is already clear is that they offer the opportunity to be beautiful, highly engaging and immersive, going beyond what’s available on the web. I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.

Labels: ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home