Friday, February 12, 2010

Women encouraged to dump fashion magazines that make them feel bad about themselves

A campaign by the National Eating Disorder Information Centre (NEDIC) is aimed at getting women to ditch their fashion magazines because they make their readers feel fat. The transit ad (there are also greeting cards, T-shirts, print ads, garment tags and a petition) is on a shelter at Queen Street West and Soho Street in Toronto. It has a slot where readers can dispose of their fashion magazines, with the line "Shed your weight problem here". The organization's website elaborates:
If you don't believe that beauty is synonymous with ultra-thinness, now is your chance to send a message to those who do. It's all part of a new campaign by NEDIC that takes aim at the fashion and marketing industries, the over-arching message being: Cast responsibly. Retouch minimally.
The campaign was developed for NEDIC by communications agency Zulu Alpha Kilo.
[thanks to Melissa Kluger for the tip]

Labels: , ,


Blogger Kelly said...

I love the idea of taking a stand against the airbrushing and ridiculous standards that society puts on women. I tried posting this story to my Facebook wall and it was blocked due to abusive content. What?!

11:57 am  
Anonymous Anonymous said...

This story was on Toronto Life's web site about a week ago. Some interesting comments there:

2:47 pm  
Blogger Unknown said...

so what about those fashion channels, blogs, websites, billboard ads, etc etc?

2:18 pm  
Anonymous Sharon said...

Found your blog via a google search looking to find a decent magazine for a 13 year old Canadian girl who is into sports...she wants seventeen and from what I've read, that not a good option...any suggestions?

11:18 am  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home