Although both titles will maintain their own websites and e-mail newsletters, Folio: magazine and its sister publication Audience Development (nee Circulation Management) are being merged by their publisher, Red 7 Media. Audience Development, had recently been cut back and polybagged quarterly along with Folio:.This, according to a posting on the website DM News.
There is also now a section within Folio devoted to Audience Development content, which has been expanded in the eight issues that don't contain the freestanding supplement, said Jeff Hartford, director of Red 7 Media. Folio: itself continues as a regular periodical serving magazine management in the U.S. and Canada.
About 5,000 of Audience Development's 8,000 subscribers will be added to Folio:'s circulation list. Before the merge, Folio: had around 9,000 subscribers, [said Jeff] Hartford of Red 7.
“We sent out an e-mail blast and explained on the [Audience Development] site what the merge was all about,” Hartford said. “We didn't do a specific offer for those whose names we didn't merge, but we plan on doing that in the near future.”