Monday, March 22, 2010

Quote, unquote: Moving from the "tangential side"

"It is tougher and a more narrow path. There are now enough people who have digital experience that digital clients can hire them. They don't have to worry about hiring from a tangential side of the business, i.e., print. But I think the other part of this, which is equally important, is that some digital clients wonder, if a print person hasn't touched digital yet, what is that saying about them?" 
--  J.D. Rehm, managing partner at Mercury Group, a media and marketing recruiting firm, quoted in an AdAge story about the increasingly difficult transition from print to digital



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