Monday, June 28, 2010

Two homegrown initiatives that may build or consolidate circulation

Here are a couple of interesting homegrown magazine initiatives:
  • Kayak, the kids' history magazine, has a bound-in postcard in its current issue to encourage its young readers to send a thank you note to the people who gave them the subscription. We're sure grandparents will be grateful and generous in renewal. A relatively inexpensive idea that could be used by other magazines.
  • Outpost magazine, the adventure travel title, has teamed up with the CBC to produce a special summer issue focussed on the Champions of Change program, (it was distributed today in the Globe and Mail). The sole sponsor for this national people's choice awards program is Manulife Financial. Champions of Change is intended to honour one national and one international top volunteer from a list of ten finalists selected by an independent panel of community and volunteer leaders. Outpost gets a full-page ad of its own in the special promotional issue to push a gift subscription offer for the magazine.



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