Making magazine websites effective and accessible

Here are some of the things that Rhett Soveran, web editor of Westjet’s up! magazine told an Alberta Magazine Publishers Association digital learning seminar recently about how to make a magazines's website effective:

• a user should be able to go three levels into your site and easily return to the homepage 
• Think of your magazine website as more than just an extension of your magazine, but rather as an entirely separate product
• If it’s your own social media that is driving traffic to your site, maybe it’s worth devoting that extra 30 minutes per day to provide new information to your friends and followers.