Monday, October 25, 2010

More than three times the time spent reading mags on iPads as on iPhones, study says

iPad users read magazines more than three times as much than they did on an iPhone, according to a Nielsen study on connected devices, reported on the site gigaOm.This should probably not be surprising, given the teeny screens on phones, but it is encouraging information for magazine publishers hoping that their online apps will build new business and readeship.
The study also said that 43% of iPad users spent more than 30 minutes reading magazines on their devices.

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Anonymous Anonymous said...

Don't suppose this has anything to do with the fact that iPad screens are three times bigger? ;)

I think with larger devices on the market, more publications are getting serious about creating apps.

8:37 am  

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