Monday, November 15, 2010

Daughter of Sassy may emerge from unlikely alliance of blogger and editor Jane Pratt

Tavi Gevinson
For the many fans that I know of who read this blog, there is word that Jane Pratt, the former editor of the late very popular magazine Sassy and of the eponymous Jane (which ceased in 2007, two years after she left it) is teaming up with young blogger Tavi Gevinson to launch a new (as yet unnamed) magazine. According to a post on The New York Observer
Sassy, which ran from 1988 until 1996, brought Pratt together with her teenage protege. Gevinson was born the year before Sassy ceased publication, but she became familiar with the magazine through back issues and blogged about the need for a similar title for her generation.
Pratt found out about Gevinson's admiration for Sassy and sent the young blogger an email. The pair eventually met in person and hashed out the idea for "a magazine for an audience of wallflowerly teenage girls."
According to Gevinson, the new project won't be an attempt to recreate either of Pratt's other glossies. 
"Of course, it won't be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be … The world has changed a bit in the past 15 or so years and that whole Internet thing happened, and this world calls for something different," Gevinson wrote.



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