Friday, November 05, 2010

Maclean's and Quebec winter carnival settle over use/misuse of image of Bonhomme

Maclean's magazine has settled out of court with the organizers of Quebec's winter carnival. Though Maclean's didn't apologize for its controversial cover story declaring Quebec "the most corrupt province", the carnival committee's lawyers began legal proceedings over the use (or, from their perspective, the misuse) of the iconic image of  Bonhomme Carnaval.
According to a story from Postmedia News, carried in various papers across the country, the terms of the settlement are confidential but provides for the magazine to publish a letter in its next issue expressing its regrets for the use of the Bonhomme image on its cover.
(Though the magazine itself didn't apologize, its parent company Rogers Publishing, had earlier issued a carefully worded statement of regret -- driven in large part by concern that Quebecor's TVA, a major rival for Rogers's wireless business, was using the Maclean's controversy to gain an advantage in the competitive battle.)

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