Thursday, November 11, 2010

Quote, unquote: Killing your print business
starves your brand

Its press release read like a suicide note.
Even when pages were not included in a buy, the U.S. News print platform gave the brand a unique and credible point of differentiation when up against Web-only properties. Now they are going head to head with sites that do online better than they do. It would be like a diner, located next door to a Five Guys, changing its menu to burgers only.
-- Ari Rosenberg, writing in Online Publishing Insider about the decision by U.S. News and World Report to suspend print publishing and go online only; the likely result, he says is devaluing of the brand.



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