Wednesday, April 06, 2011

Maclean's's university guide slims down
and bulks up

This year's Maclean's university guide has trimmed down. The special interest publication, which has been in the past a major money-spinner for Rogers Publishing, has a new design and a new format. 
The previous versions over 20 years have been standard magazine size. The new look is presented in a 9 x 7 inch size, according to a story in Marketing magazine.
The 2011 issue of the Maclean's Guide to Canadian Universities is on newsstands this week.
“It’s really meant to be a utility book,” [said Cathrin Bradbury, the manager of the Maclean's's intelligence unit.]. In addition to the format change to the easier-to-carry book-like size, the new guide features excerpts from Maclean’s annual University Rankings (which appear within the pages of a regular Maclean’s issue).
The guide has 256 pages and covers 81 schools, compared with 69 last year. It is augmented by iPad videos.
“The iPad really helps with the utility because we only have so much room in the guide,” said Bradbury.



Anonymous Anonymous said...

All of your headlines appear to be linking off site. Not telling you how to run your show, but most blog headlines link to the story itself, within the blog, giving the story a unique page that itself can be linked by outside users. As it stands, no one can link to specific stories on your site.

1:27 pm  
Blogger D. B. Scott said...

Linking to the story that the post refers to is done deliberately in many headlines and in the body. Credit where it is due.

Anyone can link to any story by clicking on "Links to this post" at the bottom of every item.

9:17 am  
Anonymous Anonymous said...

I agree with the first anonymous. Nice to know I'm not the only one bothered by it.

6:20 pm  
Anonymous Anonymous said...

I bought the guide...what a waste of $20 plus tax. Very little information on each university, VERY little information comparing universities (compared to prior years), and the rest is full of fluff articles like "what to pack" and "which school is right for you" (basic obvious stuff one can already ready better versions off off the internet).

I think universities have stopped cooperating with this stupid rankings game so they have so little to fill this special issue now.

I wish I could get my money back.

12:28 am  
Anonymous Anonymous said...

Where can I get the iPad edition? It is NOT on App store, Zinio or Kindle.

3:11 pm  

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