Tuesday, June 21, 2011

Newspaper-carried magazines lead top 30 notable U.S. launches list

Samir "Mr. Magazine" Husni has released his 30 most notable (U.S.) magazine launches list for 2010 and co-leaders are magazines that are distinguished by being distributed through newspapers -- Athlon Sports and Dash, a food magazine.
Husni and his team selected Athlon Sports, a monthly magazine, launched in October 2010, aimed at men and with a circulation of 7 million, principally because it debuts as the largest sports magazine in the U.S. and has a hefty web as well as print presence. Dash was selected after launching with 8 million copies, moving it to the front of the pack among cooking magazines and serving a largely female audience which doesn't necessarily subscribe to cooking magazines. It is produced by the same people as publish the newspaper supplement Parade.
When reviewing all launches, the Mr. Magazine staff try to answer five questions:
1. How much publicity did the magazine generate at launch?
2. How relevant was the magazine to intended market?
3. Was the magazine notably diversified and specialized?
4. How innovative was the magazine?
5. Was the magazine so bizarre that it had to be included?



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