It is a version of the circle game, we suppose. It has been announced that Glow magazine, the beauty, health and lifestyle magazine produced on behalf of Shoppers Drug Mart by Rogers Publishing is now to be contract-published by rival St. Joseph Media. This was reported by Marketing magazine.
Glow, an 8-times-a-year title which has a circulation of 360,000, has been published by Rogers for the past decade. But its predecessors -- Healthwatch and Images magazines -- had been published for Shoppers by Multi-Vision Publishing*, before it was bought out by St. Joseph in 2002. At about that time, Shoppers decided to change suppliers, discontinuing the two magazine strategy in favour of Rogers' proposal for one title whose circulation was closely aligned with the the database of Optimum, the drug chain's loyalty card. Various versions of Glow were produced, depending on cardholders' purchasing habits. In addition, the magazine is sold on newsstands.
St. Joseph Media was also awarded the publishing contract for Glow‘s Quebec sister publication, Pure. Its circulation is 68,000 and it is issued six times a year.
*It's worth remembering that Multi-Vision, in addition to being a prodigious contract publisher, also published Elm Street, and bought Saturday Night magazine and shift magazine, none of which are with us any longer.