Sunday, October 30, 2011

Professionals not replacing print with digital,
study finds

When daily there seem to be stories after stories about the switch to digital, at least some research is showing that professionals remain heavily invested in print, according to a story in Folio:.The study from Readex Research says that professionals aren't replacing one media form with another.
While 77 percent of respondents say they use search engines regularly in their work, 74 percent say they use print editions of magazines and e-newsletters. Websites were the third most used media (55 percent) with digital editions close behind (54 percent).
Other regular media usage included webinars, podcasts and video (49 percent), conferences/trade shows/industry events (43 percent) and websites of suppliers vendors (36 percent). Just 30 percent of respondents say they regularly use social media for work.

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