Wednesday, November 30, 2011

Quote, unquote: Bells & whistles.
Important or not?

Take your pick. Both quotes from the same article in Adweek concerning major publishers cranking back expensive, media-rich features on tablet editions. Some have decided to put the emphasis on being on as many devices as possible.
“The number one benefit is to have a great reading experience reading the tablet. Interactive elements are valuable to [readers], but they’re a secondary benefit.” 
-- Steve Sachs, executive vice president of consumer marketing and sales at Time Inc.
“If you look at the apps that are pulling in the biggest amount of money, it’s the more sophisticated apps. Our analysis showed people are seeking out the enriched experience.”
-- Rebecca McPheters, president, McPheters & Co.



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