Monday, January 16, 2012

Buy a vowel, or a consonant, to support literacy in ABC campaign

ABC Life Literacy Canada has found a creative way to fundraise by selling the letters of the alphabet to corporate sponsors in its Letters for Literacy campaign. Now in its 3rd year, it is an opportunity for magazine/media companies to step up in promoting literacy.
“With numerous non-profits and fundraisers trying to be heard, we wanted to be creative and step outside of the traditional box,” says Margaret Eaton, president, ABC Life Literacy Canada. “With the support of corporate sponsors, ABC can continue to provide programming and learning resources to adults, their families and the literacy community.  ” 
By purchasing "exclusive" rights to an individual letter, sponsors make a commitment to support ABC's literacy campaigns and resources. Funding goes to such things as Family Literacy Day, LEARN awareness campaign, and the development and production of free literacy resources to non-profit literacy organizations, schools and libraries. 

Some letters are already spoken for; among those sponsors already signed on are De Beers Canada  (the letter D), Homewood Suites by Hilton (T), Ernst & Young (E) and Gowling Lafleur Henderson LLP (G).  Also spoken for are H, N, P, R, S and U. The deadline to purchase one of the 16 letters that remain is March 16. 

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