Monday, March 19, 2012

Quote, unquote: Technology and uncertainty driving magazine innovation

"Rapid technological development and an uncertain economic background are the driving forces behind the huge amount of experimentation being undertaken by magazine media companies."
--  Chris Llewellyn, president and chief executive officer of FIPP, commenting on a report published this month called Innovations in the Magazine World 2012, which reported on everything from scratch 'n' sniff covers and an ad that works as a bottle opener to a magazine designed to be carried like a handbag. [FIPP is the worldwide magazine media association -- Magazines Canada is a member]



Anonymous Anonymous said...

Really? These factors seem to be driving a lack of innovation at most large Canadian media companies who would rather keep doing things the old way than risk failure.

5:27 pm  

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