Wednesday, August 08, 2012

Eric Schneider, who brought Redwood (later Totem) into Transcon, is leaving the company

Eric Schneider, who brought Redwood Custom Communications under the TC Media umbrella in 2008, is leaving the organization as of September 14. Schneider was Senior Vice President, Marketing Solutions & Customer Engagement. 
It was after being bought by TC Media that Redwood was rebranded as Totem Brand Stories, which it is now.
“It’s a privilege to have been at the helm of Totem for so many years and to have assembled such a talented, creative and dedicated team”, declared Schneider [in a release]. “I am proud that Totem continues to prevail with its unique positioning in the marketplace and that it is now established as a cornerstone of TC Media’s offering. Thanks to its team of seasoned leaders, I have no doubt that Totem will continue to thrive as part of the TC Media family. While this wasn’t an easy decision, as an entrepreneurial spirit, I feel like this is the right timing for me to move on.”
Redwood, later Totem, has been Canada's largest custom publishing and branded content companies since it was founded in 1998; Transcontinental Media (now TC Media) acquired it in a bid to expand its marketing communications offerings.



Anonymous Anonymous said...

Wonder if it was related to this weird quote in last weekend's Globe: "In our world, our position is transparency. It’s clear to our audiences that we are promoting the business services of our customers. There is no presumption of editorial integrity.”

5:57 pm  
Blogger D. B. Scott said...

That seems unlikely. Redwood, later Totem, sees itself as a marketing company, not a publisher, so what was said was entirely consistent with their business model; to create magazine-like and website-like vehicles for the marketing purposes of major corporations. Zoom-Zoom (Mazda) and the like.

6:27 pm  
Anonymous Eric Schneider said...

thanks DB. You are entirely correct in your insight. The Globe and Mail article lost the finer detail or context to my statement, which was that we do not hide our marketing agenda. We are clear so the consumer approaches the content without a presumption that the content is unbiased (perhap a better choice of words).

8:59 pm  
Anonymous Anonymous said...

Still, you don't want to brag about having no editorial integrity — isn't the whole point of buying in with Totem to get some?

10:43 pm  
Blogger Kat Tancock said...

I don't like the phrase editorial integrity - it's far too moralist. I think editorial transparency is more important and custom pubs probably do that better than many consumer ones. In any case, Eric, good luck with whatever you may be moving to!

12:21 am  
Anonymous Anonymous said...

You make it sounds so ho-hum simple... so pat. (But a bit ass-kissy). He's a marketing guy... nothing more.

2:56 pm  

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