Monday, October 01, 2012

Rogers rebrands and relaunches recently acquired Canadian Health & Lifestyle magazine

Canadian Health & Lifestyle magazine, which Rogers Publishing bought in April, is being rebranded and relaunched effective with its Winter 2012 issue, out early in November. The magazine will also be increasing from quarterly to six times a year in 2013.

According to a story in Marketing magazine, the focus of the magazine is on small adjustments that readers can make to improve their lifestyles and that the print redesign is concurrent with the launch of an iPad version.

"Around the time Rogers Publishing purchased the book, Rogers Media senior vice-president of sales and marketing Dale Hooper said at an industry conference that women represent one of the main consumer groups Rogers is trying to better connect (the others being sports fans, entertainment lovers and news followers). "
The magazine has a largely controlled distribution of 397,000. Some 230,000 of those are distributed free to its customers by the Katz Group Canada Ltd. through its Rexall group of pharmacies, including in its Rexall, PharmaPlus, Guardian, IDA and The Medicine Shoppe outlets. Those copies have carried the Rexall logo along with the Canadian Health & Lifestyle banner. According to the latest fall 2012 PMB data, the readership is 2.1 million, of whom 65% are women 25 to 54. The associated website will also be redesigned to reflect the new emphasis.

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