Thursday, January 03, 2013

Hearst has netted 800,000 monthly digital subscribers, 80% of them new

There's a lot of buzz every year about Hearst Magazines president David Carey and his memo to all staff, setting out the successes of the year past and the goals for the year to come. This year, his New Year's letter has a couple of particularly interesting items:

  • The company now has nearly 800,000 monthly digital subscribers in the U.S. across all platforms and more than 80 per cent of them are new to the company's files.
  • The number of monthly unique visitors to the company's websites grew by more than 30 per cent.
  • HGTV magazine in its launch year got nearly 700,000 paid subscribers and average monthly newsstand sales of 250,000; the magazine will be moving to 10 times a year.


Anonymous Anonymous said...

So, that would mean ~640,000 brand new digital subscribers - that's pretty amazing.

What's even more amazing is that the technology that Hearst (et al)is using seems to be quite limited with respect to compatible devices. Number 1 - the technology is limited to tablets only (iPad/Android only). So, they've cut out all desktop users (PC/Mac), all BlackBerry tablet users (not sure how much this matters anyway, but worth noting), and they've cut out all smartphone device users. Lastly, they seem to have cut out all iPod users, too.

So, considering that this service is only available to iPad and Android tablet users, and they've still bagged over 600,000 new readers - that's amazing!

10:53 am  

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